Welcome Pure Fresh Veg Co.

Horticultural crops are highly perishable by their nature, this cause a lot of post-harvest losses of delayed to reach target market or consumers on time

Also losses happen due to seasonality effects, where by time of harvest produces are accumulated to local markets. So a farmer is forced to sell them at cheaper price.

This challenge faced us also, as we were farming across Morogoro region as individuals so we had to come up with a better system of finding reliable markets or specific customers in advance.

We opened up more farms for production and linked our company with farmers for markets.

We also started installing green houses, insect nets, drip lines as means to simplify farming and increase productivity.

We consulted farmers to update their knowledge about farming. We also install shade nets for car parking in office and homes.

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